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Digital Marketing Executive

Chennai
3 LPA - 5 LPA
About Company
XYMA Analytics is a spin-out from the Center for NDE, IIT Madras, and Incubated by IIT Madras Incubation cell. We provide novel ultrasonic sensors and industrial IoT Solutions to high-temperature industries.
Job Description

Job Description: Digital Marketing Executive

XYMA is hiring for a Digital Marketing Executive with 2 years of experience, where you would play a crucial role in developing and executing digital marketing campaigns, strategies, and initiatives to increase brand awareness, drive traffic, and boost conversions. You will work closely with the marketing team to implement digital marketing strategies across various channels.

Key Responsibilities:

• Assist in the planning, execution, and monitoring of digital marketing campaigns across multiple channels, including search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, content marketing, and display advertising.

• Create and manage engaging content for digital platforms, such as social media posts, blog articles, email newsletters, and website updates.

• Conduct research on industry trends, target audience behavior, and competitor activities to support marketing strategies and initiatives.

• Monitor and analyze key performance indicators (KPIs) to measure the success and effectiveness of digital marketing campaigns, using tools such as Google Analytics or other analytics platforms.

• Collaborate with internal teams, such as creative/design, development, and sales, to coordinate digital marketing efforts and ensure alignment with overall marketing objectives.

• Stay up-to-date with industry trends, digital marketing tools, and best practices, and share insights with the team.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or a related field.

• Candidate must have experience in creating campaigns for products of the Manufacturing Industries.

• Fluency in English, knowing Hindi would be an added advantage.

• Proficiency in digital marketing tools and platforms, including Google Ads, Google Analytics, social media advertising, and email marketing software.

• Strong understanding of SEO best practices and keyword research.

• Ability to work collaboratively in a team environment.

• Knowledge with canva software is desirable.

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Job Information

How much is the Offered Salary for this role?

XYMA ANALYTICS Pvt. Ltd. will offer salary in the range 3 LPA - 5 LPA. The exact salary will be decided based on your skills, experience and interview performance.

Role requires experience in

Domestic - India

Number of positions / openings

1

What is the Min. Experience required for this job?

XYMA ANALYTICS Pvt. Ltd. expects the desired candidate to have minimum experience of 2 years

What is the Max. Experience required for this job?

XYMA ANALYTICS Pvt. Ltd. expects the desired candidate to have maximum experience of 4 years

Industry

automotive

What is the Qualification required for this job?

XYMA ANALYTICS Pvt. Ltd. expects the desired candidate to be a Graduate

Degree

B. Com,B.A,B.B.A/ B.M.S,B.Tech/B.E.,BBA,MBA

Work Shift

Day shift

Are there any unique Key Skills required for this job?

XYMA ANALYTICS Pvt. Ltd. expects the desired candidate to have the following skills: B2B - Small & Medium Enterprise Sales

Work Location Type

Office

Location

Chennai

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