Cold calling is one of the oldest and still effective methods of sales. It is the year 2021 and despite what you believe, cold calling is not dead.
Many times People hang up the call before you even say anything. Why, because people hate cold calls. other than you who is looking to generate sales today but for some reason, cold calling techniques are still effective to generate more sales.
In this article, you will know how to keep cold calling alive in this era.
First of all, you need to know what cold calling is. It is the activity in sales when a sales rep will reach out to potential customers who have no interest or have expressed no interest in the offered product or service.
It can be through telephone or a person without having any prior contact. Over the years cold calling has become a form of giving a communication tool.
In similar words, you can target the prospect to Boost Your success rate. Below are a few tips that will help you in making the best of cold calls
An undeniable part of cold calling is getting rejected and it is a necessary part Of sales, rejection can yes get you down but also so give you the chance of learning.
The best sales rep will keep a positive attitude, pick up the phone and continue learning from their mistakes.
Practice makes perfect
Never and we mean never go into a cold call completely unaware, rehearse what you are going to say and this will lead to better confidence and better performance.
Researching your prospect should be a free cold call ritual by tracking down information about them, you can deliver the calls with value and keep their attention.
No research means you are selfish by showing zero investment in the person on the other end of the phone.
Prepare a strong opening statement
The first 10 seconds will decide whether you are worth talking to or not so you have to differentiate yourself from other Callers.
For example, you can open with a compliment on a recent professional achievement that you may have come across during your research.
Know the time to cold call
Weekday afternoons and generally considered the best time to make cold calls the majority of the calls will last over 5 minutes and they best occur between 3 to 5 p.m. on Tuesdays or Thursdays.
If the prospect is not available or not free you can ask them for a time which is comfortable for them to talk to you.
Keep your goal in mind
Setting goals gives you motivation if you have a specific goal in mind, it can decrease the level of anxiety disappointment, and frustration no matter what your goal is every action you take is a step towards achieving your goal
Modulate your tone
The tone of your voice is very important since you are on a sales call the prospect can’t see your body language so your tone makes up for it.
Without facial expressions and body choice, the only thing you can use to convey your points is your voice and choice of words.
A tip for would-be mirroring: try to match the tone of voice or speech patterns people find comforting.
Do not just go talking to them, listening is a very easy way to build trust. This makes a person feel valued and it can allow you to learn more about their needs and concerns rather than just sending out pitches about your product and services.
Do not waste their time
You have 10 seconds to prove your worth and avoid getting hung up on, technically when you are cold calling someone you are intruding in their privacy.
A well Research and engaged conversation improve your value to the prospect, keep the call brief and you will earn their respect.
Keep it positive
Thinking positively can build your skills, help in your mental health and improve your work.
Other than overcoming rejection do not let defeat or negative thinking get the best of you. Every mistake that you make is a learning opportunity to do better in the job for the future.
Use these cold calling tips before you make that next call, and then make a note of the improvement and success you get through following the steps to see which works the best for you and which doesn’t and there is no harm in trying new strategies for continuous improvement.