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Organisation: Smartivity Labs Pvt. Ltd.
Role: Head of Marketing
Experience Required: 7+ years
Compensation: Upto 40LPA + ESOP
Job Location : New Delhi (Saket)
Smartivity at a glance :
● Founded in 2015 by IIT Delhi Alumni, Smartivity is a 6 year old funded Toy Brand. We design, manufacture and sell STEM DIY Toys.
● Present in 33 Countries with a network of 5000+ offline (Hamleys, Walmart) and online retailers (A.in/A.com/d2c)
● 6M+ Customers
Job Description :
We are looking for a Marketing Head who’ll lead all our marketing activities: Performance marketing, Social Media Strategy, D2C Growth. Ideal candidate would be someone who has a good mix of storytelling and data driven decision making
As a marketing head, you will be working very closely with the founding team
Responsibilities:
Digital Marketing (D2C growth) – Craft strategies for all Marketing teams, including Digital, Communications, Performance and Creative
Brand & Communication Strategy- : Design branding, positioning and performance strategies. Ensure the brand message is strong and consistent across all channels and marketing efforts (like product, website, packaging, email campaigns, and other promotional materials)
Budget Management – Prepare and manage monthly, quarterly and annual budgets for the overall Marketing department
Agency Handling – Work closely with Performance marketing, SEO, Retention agency
Team building : Craft annual hiring plans and allocate resources accordingly. Set, monitor and report on team & company OKRs
Market research – Analyse consumer behaviour and determine customer personas
Social & Influencer – Responsible for PR & influencer engagement to increase brand recall and awareness
Requirements and skills:
A good mix of storytelling and data driven decision making
Work experience as Senior Marketing Manager, Head of Marketing or VP Marketing.
Solid knowledge of performance marketing, SEO, CRO,
Leadership skills with the ability to set and prioritise goals
Analytical mindset
Smartivity Labs Private Limited will offer salary in the range 25 LPA - 40 LPA. The exact salary will be decided based on your skills, experience and interview performance.
D2C, Storytelling, Brand Marketing, Digital Marketing
1
Smartivity Labs Private Limited expects the desired candidate to have minimum experience of 5 years
Smartivity Labs Private Limited expects the desired candidate to have maximum experience of 15 years
FMCG,Retail
Smartivity Labs Private Limited expects the desired candidate to be a Graduate
Any degree
Day shift
Smartivity Labs Private Limited expects the desired candidate to have the following skills: B2C Sales,Lead Generation
Office
New Delhi
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