Sales interview questions

It is important to give a good performance to secure any sales job. If you are a good salesperson you will be able to sell yourself think of it in this way if you can’t sell yourself how will you sell the company’s product.

What are Sales Interview Questions?

Sales interview questions assess a candidate's qualifications, skills, and experience in sales. Typical questions include:

  1. "Can you describe your sales experience and achievements?"
  2. "How do you handle objections from customers?"
  3. "What sales techniques or strategies have been successful for you?"
  4. "How do you generate leads and build a client base?"
  5. "Tell me about a challenging sales situation and how you resolved it."
  6. "What do you know about our product/service, and how would you sell it?"
  7. "How do you manage your sales pipeline and prioritize leads?"
  8. "Describe your approach to building and maintaining client relationships."
  9. "What are your sales targets and quota achievements?"
  10. "How do you stay motivated and handle rejection in sales?"

These questions help employers assess a candidate's sales skills, experience, and fit for the sales role.


You are going to be the representation of the company in the market before you take any steps you need to conduct thorough research like you would if you are selling a product. Now more than ever companies are looking for salespeople who can provide the solution to client's problems.

You need to take a look at the latest trends and sales cycle blogs press articles sector-specific official information to get as much information as you can. you need to research the business that you are going to interview with getting all the ideas and information about the product you can and what is the market value for them and how would you sell it,

Keep in mind that when you are giving interview for a sales job you are not only answering questions you are also showing how good of a salesperson you are. You need to show your hiring manager that you can close a deal and that you are an effective salesperson.

How to Prepare for a Sales Interview?


It is one of the best careers out there but these positions have one of the toughest interviews you have to deal with questions that will make you question your own mental strength past challenges and success how do you prepare for an interview like this.

How is a sales interview different from other interviews when you are interviewing for a sales job you need to prove that you are driven and motivated. Sales can have a lot of ups and downs the company doesn’t want to take a risk on someone who is constantly needy. You need to show that you are Resilient and you are capable of facing challenges in your life and career. If you want to know a few basic questions that they will be asking you keep reading.

Common Questions Asked in a Sales Interview


Along with answering these questions, you need to keep in mind that you are excited about this job and that you want them to hire you to show energy and enthusiasm when you do it. Keep in mind the most common things like having good body language ability to maintain eye contact and having an energetic voice.

In this article, we are going to find the most common sales interview questions and what kind of answers your interviewer is looking for after extensive research we have compiled a list of  most commonly asked interview questions and also answers to them.

Sales Interview Questions and Answers

Q1. Tell Me a Little Bit About Yourself

This question seems to be cliché but the interviewer wants to know how good you are at pitching and not just know about you. You might think that why are we even mentioning this question but here is the tricky part, one can get easily carried away while they’re talking about themselves, it can either be too much or too less so here is how you answer it;

Try to stick to the basics of who are you and why is it relevant and the position that you are speaking of, do not forget to mention if you have any previous experiences in sales highlight your achievements and be brief. Be genuine and say the truth and try to come off as passionate and interesting. Mention who you are and why should they hire you.

Examples-

I am excellent at building a relationship and leveraging sales, let me tell you about this time when…….

In ABC Company I was fortunate enough to be one of the top salesmen, and I want the salesman of the Year award for three consecutive years


Q2. Have You Consistently Met Your Sales Goals?

This is one of the basic questions, the interviewer can get a sense of how you will perform at the company in terms of meeting the sales force answer honestly but focus on the positive.

Example-

The part of the ABC Company for nearly six quarters. I have some rough days and I was feeling very discouraged but then I realize that I just need to rethink my strategy it has been really rewarding and those strategies have finally paid off.

Q3. Tell me About The Toughest Sale You've Ever Made. | How Did You Do Your Most Successful Sale?

They want to find out about the strategy you have for closing sales you need to give step-by-step detail of closing the deal and keep in mind that this answer should showcase how good of a salesman you are being used to show how strong a candidate you are do not brag.

Example-

I think the biggest deal that has closed includes a 3-year contract between ABC Company and XYZ Enterprise. it all started with the cold call, and the company said it was a problem with us, and the solution to the problem play in our hands so I whipped up presentations and interacted with them on a daily basis giving them a solution to the problem build a lasting relationship with them by giving them Demos and our product was able to solve the client problem and increase the productivity

Q4. Why Did You Choose a Career in Sales?

This question can help you show that this job is more than a job to you. They genuinely want to hear the reason why you want to be a part of sales other than it paying your bills.

Example-

I have always wanted to build a career in sales it is one of the few professions where your hard work strategic thinking thorough preparation and perpetual action literally face off. It tests the limit of a person’s mental strength, it’s fun it’s frustrating it’s challenging it’s lucrative and in the end, it’s the satisfaction that matters.

Q5. Tell me About the Mistake You Made and What Did You Learn From It.

Or What is your greatest weakness, both the questions mean the same Here you can show your honesty, it is an opportunity to show that you are not afraid of owning up to your mistakes but you learn from them and don’t cover them up. Talk about the mistake you made and then tell them the action you immediately took to correct a mistake I specify what did you learn from it and tell a story.

Example-

One mistake I made was talking too much and because of that our customer got annoyed and cut the call, I immediately e rectified my mistake from the next call onwards I made sure that I did not speak too long.

In one of the demos, I did not pay close enough attention and did not pay attention and missed a buying signal, I learn to pay better attention and stays silent, and focus on the customer.

Q6. How Do You Motivate Yourself?

Sales jobs have a lot of rejection, and many days you will find root customers. So why ask you this your hiring manager wants to know that he will not constantly be inspiring you they need a change that you can be as self-motivated. You can say that you are a goal-oriented motivated self-managed mind and passionate about sales that all considered good answers. Just tell me what keeps you going on tough days.

Example-

My motivation is that I need to be the best, and by completing my sales goals I know that I am improving. I always want to keep growing and I will be able to see this in my sales record every quarter.

Q7. What Makes You a Good Salesperson?

No hiring manager wants to know why should you get hired and what makes you different from others you need to make sure that you give your interview work the sense of qualities you think that you have and how it will be useful as a salesperson. Your answer should match what the company is looking for in a candidate.

Example-

I understand people, and communicating with prospects and customer is one of my best qualities. I am very organized and I make sure that I follow up with each and every customer and make sure all my emails are answered. I like learning about new things and this will be helpful when I have to learn about the product, I am very fluent and can seamlessly show off features without being obvious.

Q8. How Do You Balance Work and Life?

You can be asked this question for all kinds of the reason some I want to know how dedicated you are to work while others want to know if you are the person who only works this very needs to do your research get a interviews values and work culture and manipulate your answer accordingly don’t make up a story that is not true.

Example-

I think this is one of my best qualities, my ability to manage work and life I can easily leave behind a day off work at work and changed into a person who loves spending time with his friends and family without letting the stress of work get to me.

Q9. How Will You Build Rapport With Your Prospect?

This is a question that will analyze your tactics and how you execute them you need to show that you know about sales and that you have a thoughtful approach to how to get the job done this is a place where you cannot get your answers you need to be sure about your tactics and hence it is important to prepare for this question.

Example-

Listening is the key, I would like to hear what the problems are and whether our company can provide solutions for them, I would ask them questions to see if there are actually paying attention or not, and I want to build a connection with the prospect talking about their interest and whatever added value we can provide them and keep in mind there wants and needs

Q10. Can You Sell Me This Pen?

I know, a lot of candidates have been asked this question another one of the most cliche sales interview questions, it might come up so you might as well as be prepared to answer it. To answer this you need to do an analysis of why is it needed? Do not go on and on about the features and benefits of the pen and why should they buy it.

Example-

What pen do you currently use, when was the last time you used it, and have satisfying was the experience, did you find a lacking? The thing I would love to be a preferred provider for the highest quality pens, I will strive to make sure that the confidence you have placed in me and the product I will make sure that you are thoroughly satisfied with the product would you like to move forward and place your first order?

Q11. How Do You Generate, Develop, and Close Sales Opportunities?

The question "How do you generate, develop, and close sales opportunities?" is a common and important one in a sales interview. Your response should showcase your understanding of the sales process and your ability to effectively move leads through the sales funnel. Here's a structured answer:

1. Lead Generation:

  • Start by discussing your methods for generating leads. Mention various strategies you've used, such as:
      • Prospecting and cold calling
      • Networking and referrals
      • Inbound marketing and lead capture
      • Social media engagement
    • Attending industry events and trade shows

2. Lead Development:

  • Explain how you nurture and develop leads to move them closer to a sale:
      • Qualifying leads to ensure they are a good fit for your product or service.
      • Building relationships and rapport with potential customers.
      • Providing value through informative content, demonstrations, or consultations.
      • Addressing customer pain points and objections.
    • Tailoring your approach to each prospect's needs and preferences.

3. Closing Sales:

  • Discuss your strategies for successfully closing deals:
      • Identifying buying signals and timing.
      • Presenting a compelling value proposition and benefits.
      • Handling objections and concerns effectively.
      • Asking for the sale confidently without being pushy.
    • Offering flexible payment options or incentives when appropriate.

​​Sales Closing Techniques

4. Track Record and Results:

    • Share specific examples of successful sales opportunities you've generated, developed, and closed in your previous roles, highlighting any notable achievements or metrics (e.g., meeting or exceeding sales targets).

5. Adaptability:

    • Mention your ability to adapt your approach based on the unique needs of each opportunity and your willingness to learn and improve through feedback and experience.

6. Team Collaboration:

    • If relevant, emphasize how you collaborate with sales teams, marketing, and other departments to enhance lead generation and closing processes.

Remember to be concise and structured in your response, focusing on key points that demonstrate your skills and effectiveness in generating, developing, and closing sales opportunities.

To stay updated with industry trends in sales, I regularly engage in the following activities:

  1. Continuous Learning: I invest time in reading industry publications, books, and blogs related to sales and relevant sectors. This helps me stay informed about the latest strategies and best practices.
  2. Networking: I actively participate in industry events, webinars, and conferences. These gatherings provide opportunities to learn from experts, share experiences, and gain insights into emerging trends.
  3. Online Resources: I follow reputable sales influencers and thought leaders on social media platforms like LinkedIn and Twitter. This allows me to access real-time updates, articles, and discussions.
  4. Training and Workshops: I proactively seek out sales training programs and workshops to acquire new skills and knowledge. These sessions often cover the latest tools and techniques.
  5. Colleague Collaboration: I regularly communicate with colleagues and team members to exchange information and experiences. Sharing knowledge within the sales team can help us collectively adapt to changing trends.
  6. Market Research: I conduct market research to identify shifts in customer behavior, preferences, and buying patterns. This informs my approach to sales strategies and customer engagement.
  7. Feedback Loop: I actively seek feedback from clients and prospects, which can provide valuable insights into market trends and customer needs.

By consistently engaging in these activities, I ensure that I'm well-informed about the latest industry trends in sales, enabling me to adapt and excel in a dynamic marketplace.

Q13. What Do You Do When Sales Are Down?

When sales are down, I take the following steps:

  1. Analyze the reasons behind the decline.
  2. Review and adjust my sales strategies and tactics.
  3. Focus on prospecting and lead generation.
  4. Reconnect with existing clients for upselling or cross-selling.
  5. Seek feedback from colleagues and mentors.
  6. Stay motivated and persistent in my sales efforts.

Q14. Do You Have Any Questions For Me?

The answer is a definite yes, since it is an important topic, we are going to elaborate on it. Asking questions shows that you are genuinely interested but you need to keep in mind that you don’t have to ask questions just for the sake of asking questions, ask questions that you are genuinely curious about. Here are a few questions that you can ask your interviewer during a sales interview-

  • What kind of leader are you?
  • What would be a few things that would exceed your expectations?
  • How was someone describe you who works for you?
  • What do you like most about working here?
  • What was the most memorable moment in sales for you and why?
  • What are you looking for or that will be a determining factor in making an offer?

Suggested Read: Questions to ask to the interviewer

Few Tips to Prepare For Sales Interview

  1. Now that we know one of the toughest interviews is the sales interview and we have gone through a few questions that you are going to face and how will you answer them but that’s not it, you need to prepare for the big day, read more to know some tips on a saying that sales interview.
  2. Spend time preparing- people don’t spend that much time preparing, you might be able to close the deal by just talking to the prospect but spending time before the interview is essential. You don’t want to be embarrassed when you are unable to answer a question and how can you say more confident that is why doing the right preparation.
  3. Don’t memorize questions and answers- we don’t guarantee you that the exact same questions will come if you are preparing using the tips provided to make your own answer rather than by hearting it.
  4. There is no right answer- every individual is unique and they have their own way of dealing with things the interviewer tells us that you are applying to are all unique the goal is to be prepared and share the best version of yourself.
  5. You cannot control what kind of reaction the interviewer might have to you don’t worry about it it’s not in your hands focus on what is in your control and you can have greater success in getting the job opportunities and offers you want.
  6. Make it easier for the recruiter- don’t give them reasons to not hire you or to disqualify you can just nail the basics by dressing up to date by consistently following up and treating the job the way you would want to create a prospect.
  7. Always take up the job offer- you have a chance to refuse the offer later if you go into the interview half-hearted or just go for the interview for the sake of going you might leave a poor impression and waste your time and also the recruiter which is not a good impression on anyone.

FAQs

Why Do Sales Interview Questions for Freshers Needed?

Sales interview questions for freshers are needed to evaluate a candidate's potential, communication skills, and aptitude for sales roles since they often lack relevant work experience.

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